I feel bad writing a post about this, I do. But Cincy Streetcar Team, you really have made your first misstep. Everything up until now has been basically perfect. You’ve kept your cool amidst attacks by COAST and NAACP. You’ve maintained your composure amidst a city-wide backlash. Your blog informative, entertaining and effective. Hell, the virtual tour you put up just a day or two ago was even effective on me and I’ve never wavered in my support of the plan! As I said though, you made your first oops yesterday: The new website is pretty blah. Cheap looking, even. The previous site was wonderfully minimalist and modern looking. It said “here is a modern idea, proposed by modern people for what could be a modern city.” Now it looks so decidedly Web 1.0 that I wonder if you really are trying to pander to older people who just discovered the internet. I was so disappointed when I clicked the link on twitter yesterday. It was a brick wall of drab. To paraphrase former Supreme Court Justice Potter Stewart, I don’t how to define what bad design is, but I know it when I see it.
The addition of a lot of information is a bonus and it is encouraging that it looks like the Streetcar plan is slowly moving out of the “Hey! We should do this!” phase, but the site design itself is not encouraging. It does not encourage people to click around because it sort of looks like a Cincinnati Streetcar fan-page, not the real deal. Keep the information, overhaul that design! Please! If this is to be the official home of the Streetcar/anti-issue 9 movement, than give it some flash. Make it look official. This kind of looks like I put it together, and I have trouble embedding youtube videos sometimes. If you could just merge the boost of info of this page with the lovely design of the previous, I think we’d be getting somewhere.